L ynette M. Brown-Sow, vice president for Marketing and Government Relations, was named national Communicator of the Year by the National Council for Marketing and Public Relations on March 16.
The NCMPR is the only organization of its kind, exclusively representing marketing and public relations professionals at community and technical colleges. It is an affiliate of the American Association of Community Colleges and has more than 1,550 members from more than 650 colleges in the United States, Canada and other countries.
Communicator of the Year is one of the NCMPR’s most celebrated awards. It honors a college marketing, public relations or communications professional who has demonstrated special leadership or ability in college communications and/or marketing. Brown-Sow received her award at NCMPR’s national conference in Kansas City, Missouri.
“My staff and others around the College thought I was a little driven when I came to the College 12 years ago,” Brown-Sow said. “But we have grown as a team, and now we all are driven. Our standards and expectations of ourselves and others are off the charts ... we try to be creative and tend to each and every detail.”
Under Brown-Sow’s leadership, the College’s Marketing and Government Relations division has won a number of awards. On Oct. 27, 2008, the division won nine NCMPR regional awards, including a first-place Gold, five second-place Silvers and three Bronze awards. These awards were for work related to the College’s Gateway to College program, Pathways Awards Breakfast, transit advertisements, Pathways magazine, President’s Report, Economic Impact booklet and recruitment display at the 2008 American Association of Community Colleges’ conference.
In addition, in April the College also won a Silver Award from Admissions Marketing Report, a national newspaper of admissions marketing, for Pathways magazine.